Latin American Youth Center is a center helps young latin americans to achieve success in academic, social and career in the future. I’m quite confusing about their logo. First, they don't have a actually logo on their website page. And second, the logo our guest speaker showed to us, is quite complicated and I think it’s too much. When the logo is too colorful and complicated, people cannot focus on the information that logo should send to audience.
The similar organization is the Latin American Working Group. They have a simple and eye-catching logo at the top of their website page, right next to the name of their organization. Their web is simple but very organized.
But the website of our client, LAYC, as their logo, it’s too much. All the pictures and links are thrown on the home page, audience can’t find the most important information.
I think their web should be more organized. Since our client is focus on young people, maybe they should add more pictures of young people studying together or pictures can show that young people are actually benefit from this organization and they can live a better life because of this organization.
Maybe they can make small videos of this young people talking about their life and how this organization bettered their life.